Sportradar Group acquires Synergy Sports

Niederer Kraft Frey acted as Swiss counsel to Sportradar Group on its acquisition of Synergy Sports.

Sportradar Group, the world’s leading provider of sports data intelligence and sport entertainment solutions has entered into a definitive agreement to acquire Synergy Sports, pioneers in automated sports technology solutions and the market leader in data and video analytics in the U.S. College and Professional sports space.

Sportradar Group further strengthens its U.S. sports offering with the acquisition that complements and extends Sportradar Group’s product suite. Additionally, the acquisition supports Sportradar Group’s drive to deepen and broaden its relationships with key sports organisations globally. The transaction is expected to close in Q2 2021, subject to customary conditions and regulatory approvals.

The NKF team was led by Corporate/M&A partner Patrik Peyer, working with partner Moritz Maurer and junior associate Reto Seiler (both Corporate/M&A).

Latham & Watkins LLP and Brandl Talos acted as co-lead counsel for Sportradar Group.