Ecorobotix launches ALBA, an AI-powered Ultra-High Precision Sprayer for Golf Course & Turf Management

Niederer Kraft Frey advised Ecorobotix on the structuring and implementation of its promotional giveaway campaign in connection with the launch of ALBA, its AI-powered ultra-high precision smart sprayer designed to significantly reduce herbicide use in row crops through plant-by-plant detection and targeted application. Designed first for golf courses, the ALBA also brings unmatched precision to sod farms, sports turf, tennis courts, and municipal grass fields. 

Given the important role promotional campaigns play in driving visibility for innovative technologies, NKF was pleased to support Ecorobotix in delivering this cross-border initiative in full compliance with applicable Swiss, UK and Florida regulations, ensuring a robust and legally sound framework for the campaign deployed during the Bigga Turf Management Exhibition organized in Harrogate (UK) and the GCSAA Trade Show held in Orlando (US).

The mandate was led by Commercial partner Karim Piguet, working with senior associate Melania Sirbu (Commercial).