IRONMAN Group acquires Haute Route Series

Niederer Kraft Frey advised the Ironman Group (headquartered in Tampa, Florida), the largest operator of mass participation sports in the world, on the acquisition of premier multi-day cycling event series Haute Route® as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series, both organised by Switzerland based Haute Route SA.

With the acquisition of these two brands and series, the IRONMAN Group adds eight new cycling events to its existing portfolio of hundreds of events across 55+ countries that includes triathlon, road running, mountain biking, trail running, road cycling and gravel cycling.

The NKF team was led by M&A/Finance partners Till Spillmann and Adrian Koller, working with senior associate Andrea Giger and junior associates Dominique Sunitsch and Max Hoffet (all M&A/Finance) as well as partner Nicolas Birkhäuser (Antitrust/Competition).